Marketing News
Marketing & Communications Update
We’re excited to share some key Marketing activities that took place throughout Q2.
Q2 Tradeshow Highlights We supported 13 industry conferences, workshops, and training programs, covering the surgical, urologic, neurosurgical, radiology, and veterinary markets, demonstrating our ongoing commitment to clinician education and hands-on ultrasound training.
Several events stood out for their strategic importance and attendee engagement. The 4th Annual Robotic Surgery for Pediatric Surgeons meeting, held August 19-21, highlighted the growing role of advanced imaging and robotic-assisted procedures in pediatric surgery. The team also supported Mammography in Santa Fe from August 3-7 and participated in SURS/FTS from September 17-19, further strengthening Fujifilm's presence across multiple specialties.
One of the most significant events was the Moffitt Center Complex HPB Surgery Course held July 9-10 at the CAMLS laboratory in Tampa, Florida. Fujifilm supported the two-day course with five ultrasound systems, 13 specialized probes, and two KYOTO phantoms to facilitate hands-on training. The event also featured participation from the Vincent team, who demonstrated their SRD Display technology.
The AUA Hands-On Workshop, hosted August 15-16 at Cleveland Clinic, provided attendees with practical ultrasound experience using six systems and six abdominal probes over the two-day session.
Another major educational initiative was the AHPBA Fellows Course, held September 10-13 at IRCAD in Charlotte, North Carolina. Fujifilm supplied six systems and 14 probes, including abdominal, laparoscopic, T-probes, and robotic probes, supporting comprehensive hands-on instruction for fellows. The Vincent team also participated as exhibitors throughout the program.
The quarter concluded with support of the ASHNR Course on September 26 in Pittsburgh, Pennsylvania. The MD Anderson-led program featured three 850 SE ultrasound systems, six probes, two neck phantoms, and message tables, providing participants with valuable practical training experience during the one-day event.
Jen Lanci Director, Ultrasound Marketing & Communications
Video Shoot
With the re-branding of the Precision to Precision+, we developed a new product video to highlight all of the features that make it a unique system for the operating room, as well as a good choice for the urology office. See the video at the link below:
- Precision+ Product Video
Social Media
Social media remains a key initiative for our business unit. We encourage everyone to share noteworthy activities from your territories or events you attend. If you need assistance crafting posts, please reach out! Follow me on LinkedIn for Surgery/Urology updates and Connie Casey for CV/RAD content. Check out the Social Media section for some of our recent highlights.
Showpad
Showpad continues to be our go-to platform for the latest marketing collateral.
New Showpad content recently added includes:
Connie Casey Director, CV/RAD Ultrasound Marketing
CV/RAD Marketing Update: Connection & Introductions
This quarter brought a focus on customer engagement, a new product introduction, and looking to the future. We are doing this by focusing on key opportunities to connect and learn. This is possible by creating meaningful, face-to-face engagement with customers and keeping innovation as an important goal.
Customer Engagement
This was especially exciting due to the introduction of the ARIETTA DI to this market.
We supported the Mammography in Santa Fe conference, joined by our Women's Health team (Mammography, MS and MI) to present as a company with a comprehensive offering of imaging and diagnostic solutions for breast imaging. This event has grown past mammography to include the entirety of breast imaging.
Fujifilm is a favorite with the customers attending the hands-on ultrasound biopsy workshop! Our station was the most popular by far. We are excited to continue growing our brand in this market through our ultrasound solutions.
Accelerating the adoption of new Technology
We continue to deepen our understanding of our customers and their evolving needs. This quarter, we focused specifically on the cardiac surgery market, with a goal of developing a stronger understanding of these customers and the unique needs of this important segment.
We’re excited to co-host a cardiac surgery roundtable with ASE, creating an opportunity to engage directly with customers, gain valuable insights, and become more closely aligned with this important market.
Our Vector Flow Mapping (VFM) technology is the center focus for new research being conducted by one of the largest healthcare providers in the United States. Our team got their group of investigators up and running and continue to provide assistance. We are excited to see their results in the future!
What's Happening on Social?
